More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

• More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
• Cross-referencing of categories to jump-start creative thinking
• A crash course in basic copywriting techniques
• Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

• 5,000+ sales phrases for consumer and business-to-business products and services
• a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
• a special section on the seven steps to writing winning slogans
• Expert advice on how to target your message to specific audiences

You'll pick up dozens of proven tips in 118 minutes of action-packed sales copywriting how-to for writing adwords!

End user license agreement: Buyer agrees not to resell, rent, loan or otherwise distribute this DVD to others via ebay or any other means. DVD is licensed for lifetime single-user usage only, and may not be resold. We'll send your exciting new video clip download links plus complete forum access information within 48 hours of getting your email.

These superb bonuses will help you make the most of your "Writing Adwords Secrets" DVD Course (including updated test results and more!). Note: due to piracy issues, absolutely no orders will be accepted from: china, malaysia, hong kong, russia, east europe, or south america.

Order your Adwords system today and start making higher sales!

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.
Price=$97.00
Buy ]]> Sun, 29 Jun 2008 01:34:18 -0600 http://www.smallbusinesshowto.com/products/copywriting/writing-4.html http://www.smallbusinesshowto.com/products/copywriting/writing-4.html
The most powerful technique I've ever learned for effective copywriting and marketing was inspired by a Russian theater and acting innovator named Konstantin Stanislavski. He is credited with developing Method Acting, in which the actors try to feel the emotions of the characters. Emotional copywriting is powerful. When you do it well, a good, old-fashioned story that is delivered in a letter out pulls anything else you can create -- voucher packages, double post cards -- anything. This is true whether you deliver the story by postal mail, Internet website landing page, or email. Editor's note:: For the first time, one of the publishing industry's most respected marketers and creative directors reveals the secrets of emotional copywriting that have resulted in literally millions in sales and profits.
Price=$9.00
Buy ]]> Sun, 29 Jun 2008 01:34:19 -0600 http://www.smallbusinesshowto.com/products/copywriting/emotional-2.html http://www.smallbusinesshowto.com/products/copywriting/emotional-2.html
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
Price=$12.24
Buy ]]> Sun, 29 Jun 2008 01:34:15 -0600 http://www.smallbusinesshowto.com/products/copywriting/the-copywriter-2.html http://www.smallbusinesshowto.com/products/copywriting/the-copywriter-2.html
* Learn the secrets of freelance copywriting * Earn top income working from home * Put your creativity to use

Corporations and agencies outsource most of their copywriting and need copywriters more than ever today—including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work.

This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.

Topics covered include: * Deciding if copywriting is for you * Mastering basic copywriting techniques * Getting started in the business * Setting rates and quoting on assignments * Tapping into top markets * Effectively marketing your services * Managing your work, time, and money * Troubleshooting and getting help

Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Start & Run a Copywriting Business will show you how to write copy your clients will love.

The worksheets and checklists on the CD-Rom are included in MS Word and PDF formats for use on your Windows-based PC.
Price=$12.21
Buy ]]> Sun, 29 Jun 2008 01:34:16 -0600 http://www.smallbusinesshowto.com/products/copywriting/start-run-a-2.html http://www.smallbusinesshowto.com/products/copywriting/start-run-a-2.html
Transform your abilities to write for the web. Learn to construct and reshape copy to help persuade visitors to take the action you want them to take. We will show how every last word on your website must satisfy not only your needs but more importantly the needs of your visitors. These 9 sessions were not made for just the writers but for anyone that is in the process of designing websites. Exercises are provided along the way to help develop your understanding. This course was created as an overview and extension to our book Persuasive Online Copywriting. Subjects covered: Content and Copy Understanding Your Audience Writing Techniques Writing for a Global Audience Mechanics of Copy Writing for the Search Engines The Importance of Editing
Price=$24.95
Buy ]]> Sun, 29 Jun 2008 01:34:16 -0600 http://www.smallbusinesshowto.com/products/copywriting/the-principles-4.html http://www.smallbusinesshowto.com/products/copywriting/the-principles-4.html
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!
Price=$14.93
Buy ]]> Sun, 29 Jun 2008 01:34:16 -0600 http://www.smallbusinesshowto.com/products/copywriting/web-copy-that-2.html http://www.smallbusinesshowto.com/products/copywriting/web-copy-that-2.html
US $5.00 (0 Bid)
End Date: Thursday Aug-28-2008 18:11:23 PDT
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Price=$5.00
Buy ]]> Sun, 24 Aug 2008 01:00:11 -0600 http://www.smallbusinesshowto.com/products/copywriting/advertising-2.html http://www.smallbusinesshowto.com/products/copywriting/advertising-2.html
Description not available.
Price=$9.66
Buy ]]> Sun, 13 Jul 2008 17:07:38 -0600 http://www.smallbusinesshowto.com/products/copywriting/everything-2.html http://www.smallbusinesshowto.com/products/copywriting/everything-2.html

In this era of entrepreneurialism, Atlanta freelancer Peter Bowerman shows those timid (but talented) souls how almost anyone can forge ahead as an independent writer. His advice is good, couched in brassy prose that is easy to read. He anticipates every conceivable question and issue, including typical charges, marketing oneself, types of available work, and dealing with deadbeats. There are great common-sense tips, too, in the psychology of handling clients who think they're writers, those with limited budgets, and others demanding creativity. Personal anecdotes make the life of the freelancer real; the author includes samples of cold-calling scripts, thank-you notes, and a story or three about starting a writers' group and partnering with other professionals.

Book Description

Dream of being a well-paid freelance writer? Long to carve out an enviable lifestyle with plenty of freedom, flexibility AND healthy income? But wait a minute…aren't the words "starving" and "writer" forever joined at the hip? Not anymore.

How about a writing direction with plenty of work, strong and growing demand for good writers, hourly rates of $50-100+ ($60-75 average) and where all time is billed? No flat fees with vast, open-ended commitments of time. Translation? Less time working to pay bills and more time pursuing your writing passions.

We're talking about freelance commercial writing - writing for business entities, large and small - the subject of The Well-Fed Writer, and quite possibly the answer for all aspiring writers who want to turn their love of writing into their living. The book was a triple-book-club-selection (Book-of-the-Month, Quality Paperback Book and Writer's Digest) and earned several prestigious awards in 2001:

1) Second place in the ForeWord magazine Book of the Year Awards (Career Category)

2) Honorable Mention in the Writer's Digest magazine National Self-Published Book Awards

3) Finalist in the Publisher's Marketing Association Ben Franklin Awards (Best First Book).

Why commercial writing? In the past decade, two huge trends have sculpted the corporate American landscape: downsizing and outsourcing. Corporations are doing more with less: fewer people, less resources and smaller budgets. The workload is growing - especially with the exploding Internet - and many organizations rely heavily on freelancers to help them handle it.

Why do corporations hire freelancers? For good solid economic and creative reasons. With a freelancer, corporations don't have to pay salary, benefits, and vacation time. But they will pay a freelancer $60-80 (average) for their time. In addition, they pay only what they need when they need it. And with a network of freelancers, they get a broad spectrum of fresh talent (hard to get with in-house staff writers used to writing about the same topics day after day) which they can form-fit to their specific writing needs.

What's "commercial writing"? Marketing brochures, ad copy, newsletters, direct mail campaigns, video/CD-ROM scripting, speeches, sales sheets, proposals, web content, and so much more.

Veteran commercial freelancer Bob Bly, known as the freelance writing "guru" for his 35+ writing titles, says of commercial freelancing: "I know of no other arena of writing so lucrative yet so easy to get started in."

The Well-Fed Writer will take you step-by-detailed-step through, indeed, everything you need to know to quickly get your share of this exciting and highly lucrative arena of freelancing.
Price=$13.57
Buy ]]> Sun, 29 Jun 2008 01:34:29 -0600 http://www.smallbusinesshowto.com/products/copywriting/the-well-fed-2.html http://www.smallbusinesshowto.com/products/copywriting/the-well-fed-2.html
The Copywriting Grab Bag contains 40 completely independent chapters and nine appendixes featuring interviews with some of the world's savviest copywriters and marketers, including:

* Ken McCarthy (Of "The System Seminar" fame).

* Doberman Dan Gallapoo (Who used to work with the late, great copywriter Gary Halbert).

* Mike Winicki (A direct marketing genius).

* David Deutsch (A top direct mail copywriter with multimillion dollar controls for the biggest mailing houses in the world).

* Brian Clark (Of copyblogger.com -- one of the most-visited blogs on the Internet).

Some of these secrets include:

* How to instantly increase your sales by 30% (or more) by making a few simple "tweaks" to your order form.

* Why using customer testimonials can actually hurt your sales.

* A secret way to make even "crappy" copy almost unbeatable.

* How to use an ordinary telephone to double your sales without doing any telemarketing.

* Why bad writing and lots of typos can make you more sales.

* How to create professionally produced video ads on a "shoe-string" budget.

* How to "delete proof" your email pitches.

* A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR advertising.

* How to make even your most outrageous claims and promises believable.

* A little-known way to get newspaper ads for pennies on the dollar.

* How to become a "celebrity" in your niche.

* The secret of banishing "writers block" forever.

The Copywriting Grab Bag is packed with ways to multiply the profits of all your ads -- no matter who you are or what you sell. Simply reach into this "grab bag" of copywriting secrets, pull out one of the hundreds of gems you'll find, and apply it to your unique situation.
Price=$44.96
Buy ]]> Sun, 29 Jun 2008 01:34:27 -0600 http://www.smallbusinesshowto.com/products/copywriting/the-2.html http://www.smallbusinesshowto.com/products/copywriting/the-2.html

Price=$16.47
Buy ]]> Sun, 29 Jun 2008 01:34:26 -0600 http://www.smallbusinesshowto.com/products/copywriting/copywriting-36.html http://www.smallbusinesshowto.com/products/copywriting/copywriting-36.html

Price=$10.85
Buy ]]> Sun, 29 Jun 2008 01:34:26 -0600 http://www.smallbusinesshowto.com/products/copywriting/tested-2.html http://www.smallbusinesshowto.com/products/copywriting/tested-2.html

• The Basics: everything you need to know about sales letters before you start (this is kind of a warm up before you dive into the real meat of the guide)
• The basic elements of the sales letter and why it is important to follow them (once you get these fundamentals into your head, writing sales letters will become easier and easier)
• The basic parts of a standard sales letter explained (everything from the headline to the PS)
• How to create attention grabbing headlines that grab your readers by their throat and lead them into your offer (the headline is considered by many to be the most important part of the sales letter)
• The importance of having a strong first paragraph and why it can make or break your sales letter
• To guarantee or not to guarantee, that is the question (should you include a guarantee in your sales letter? You will soon find out)
• A simple 12-step guideline to writing a killer sales letter (just print these 12 steps out and keep them handy when typing up your next sales letter)
• Examples of lethal sales letter mistakes that should be avoided at any costs (you'll want to know these, just so you never make them)
• Long vs. Short (when it comes to writing a good sales letter, bigger is NOT always better)
• The words you should never use in your sales letter (again, this is something you should know)
• And much, much more!

"If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!" --Dr. Joe Vitale, author, Hypnotic Writing

If you are a small to medium sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy including site, landing page, blog, article, email, newsletter, PPC ad and press releases to give your business a clear competitive advantage.

"This book will help you make more sales and more money on the Internet than you ever thought possible!" --Brian Tracy, author, Getting Rich Your Own Way

Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online presence--today.
Price=$19.95
Buy ]]> Thu, 07 Aug 2008 07:01:54 -0600 http://www.smallbusinesshowto.com/products/copywriting/content-rich.html http://www.smallbusinesshowto.com/products/copywriting/content-rich.html
Discover how to boost your site's sales quickly by writing more compelling headlines in this "over-the-shoulder" look at a working internet copywriters' headline creating process in action. Featuring 4 winning examples of successful sites, this powerful "how-to" video course shows exactly how to develop headlines that generate sensational sales. The producer's sites have sold over $1.2 million dollars worth of products and services using these proprietary techqniques, revealed here for the first time anywhere. Grab a front row seat to the most profitable video you'll ever see! IMPORTANT: Half-price $67 offer expires April 7, 2006. Order today, before it goes back to the regular $125 price, effective April 8, 2006. 100% Money-Back guarantee if not completely satisfied. Just return it to us at PO Box 63405, Colorado Springs, CO 80920 if not thrilled, for a no-hassle refund of your purchase price (less shipping/handling). Start using all the proven tactics revealed in this professionally-mastered DVD Copywriting "Headline Success Secrets" to start generating more sales at your site, today!
Price=$75.00
Buy ]]> Sun, 29 Jun 2008 01:34:23 -0600 http://www.smallbusinesshowto.com/products/copywriting/copywriting-34.html http://www.smallbusinesshowto.com/products/copywriting/copywriting-34.html
Gary Blake and Robert W. Bly have written a straightforward, well-organized guide to writing "copy intended to sell": ads, direct mail, brochures, catalogs, press releases, press kits, audiovisual promotions, Web-site material, and the like. Copywriting is different from any other writing, business or otherwise. Redundancy that reiterates. Superlatives! "Quotation marks." Sentence fragments. That's what sells. While Blake and Bly address each copywriting task individually, there are some rules that apply across the board: focus on the customer, not the product; use a conversational, friendly tone; use simple words and short sentences; and close with a "call to action" (involving the use of a coupon, Web-site address, toll-free number, etc.). One chapter, on "power copywriting techniques," discloses how to use ingredients such as research, adjectives, testimonials, and guarantees to make your ad stand out. And remember: "If you have to choose between being clever and obscure or simple and straightforward," say the authors, "we advise you to be the latter. You may not win any advertising awards, but at least you'll sell some merchandise." (A warning to owners of Bly's The Copywriter's Handbook: while there is much original material here, a substantial part of The Elements of Copywriting is reprinted here, slightly paraphrased.) --Jane Steinberg
Price=$9.31
Buy ]]> Sun, 29 Jun 2008 01:34:22 -0600 http://www.smallbusinesshowto.com/products/copywriting/elements-of-2.html http://www.smallbusinesshowto.com/products/copywriting/elements-of-2.html Joe Crossman, author of How I Made $1 Million in Mail Order tells us that for six months he had been trying to sell things through mail order. He had not made any money and he was on the verge of quitting. Then someone offered him earrings with bells. It was a failed mail-order product. He turned it into a historic success by simply renaming it mother-in-law?s earrings in his advertiseme
Price=$9.99
Buy ]]> Sun, 29 Jun 2008 01:34:22 -0600 http://www.smallbusinesshowto.com/products/copywriting/one-million.html http://www.smallbusinesshowto.com/products/copywriting/one-million.html
Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
Price=$13.57
Buy ]]> Sun, 29 Jun 2008 01:34:21 -0600 http://www.smallbusinesshowto.com/products/copywriting/hypnotic-2.html http://www.smallbusinesshowto.com/products/copywriting/hypnotic-2.html

Price=$58.85
Buy ]]> Sun, 29 Jun 2008 01:34:21 -0600 http://www.smallbusinesshowto.com/products/copywriting/advertising-4.html http://www.smallbusinesshowto.com/products/copywriting/advertising-4.html
US $6.00 (0 Bid)
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Price=$6.00
Buy ]]> Tue, 26 Aug 2008 19:00:15 -0600 http://www.smallbusinesshowto.com/products/copywriting/copywriting-32.html http://www.smallbusinesshowto.com/products/copywriting/copywriting-32.html
US $39.97
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Price=$39.97
Buy ]]> Wed, 20 Aug 2008 01:00:18 -0600 http://www.smallbusinesshowto.com/products/copywriting/new-guerrilla-3.html http://www.smallbusinesshowto.com/products/copywriting/new-guerrilla-3.html
Description not available.
Price=$12.89
Buy ]]> Sun, 13 Jul 2008 17:07:37 -0600 http://www.smallbusinesshowto.com/products/copywriting/the-adweek-4.html http://www.smallbusinesshowto.com/products/copywriting/the-adweek-4.html
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Price=$15.68
Buy ]]> Sun, 13 Jul 2008 17:07:37 -0600 http://www.smallbusinesshowto.com/products/copywriting/how-to-write-3.html http://www.smallbusinesshowto.com/products/copywriting/how-to-write-3.html
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Price=$8.32
Buy ]]> Sun, 13 Jul 2008 17:07:38 -0600 http://www.smallbusinesshowto.com/products/copywriting/the-elements.html http://www.smallbusinesshowto.com/products/copywriting/the-elements.html
US $19.99 (0 Bid)
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Price=$19.98
Buy ]]> Tue, 26 Aug 2008 19:00:17 -0600 http://www.smallbusinesshowto.com/products/copywriting/dan-kennedy-5.html http://www.smallbusinesshowto.com/products/copywriting/dan-kennedy-5.html
US $4.97
End Date: Wednesday Sep-03-2008 0:23:13 PDT
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Price=$4.97
Buy ]]> Wed, 27 Aug 2008 07:00:10 -0600 http://www.smallbusinesshowto.com/products/copywriting/essential-2.html http://www.smallbusinesshowto.com/products/copywriting/essential-2.html

Price=$39.95
Buy ]]> Sun, 06 Jul 2008 01:32:19 -0600 http://www.smallbusinesshowto.com/products/copywriting/advertising-3.html http://www.smallbusinesshowto.com/products/copywriting/advertising-3.html
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes: